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  • From
    London, UK
  • Founded
  • Size
    9 people

Spin was founded in 1992 by husband-and-wife duo Tony Brook and Patricia Finegan, now the studio’s creative director and managing director respectively. The studio name was inspired by Brook’s obsession with cricket and, in particular, a fascination with Yorkshire spin bowler Hedley Verity who played for England in the 1930s.

One thing that underpins the culture and philosophy at Spin is the belief that designers should be engaged with all aspects of the world – culture, politics, food, everything. They should read, they should travel, they should be innately curious.

The studio’s work in print, motion graphics and digital media has featured in many blogs, books, magazines and exhibitions. In 2009, in partnership with Adrian Shaughnessy, SPIN set up Unit Editions to publish books “by designers for designers”.