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the ground

Issue No. 01


“If the designer's task was to invent forms, there wouldn't be anything wrong with inspirational websites. The issues arise when we remember one important thing: designers are not form inventors, they are problem solvers.”

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  • Design as process

    Almost a hundred years after the first definition of design appeared, the subject is still up to debate. Contributing editor Nicola-Matteo Munari looks back at the past to try and clarify the present, and get a glimpse of the future.

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  • On collaborations

    A praise to those designers who work closely with technicians in every field to ease production problems, compared to the downsides of ignoring these healthy collaborations for the sake of something that looks nice.

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“We need to make sure that clients value graphic design — that they see it as a worthwhile expense.”
Iain Follett

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  • Catseye Bay

    Discover the project by SP-GD
  • Festival de San Sebastián

    Discover the project by Estudio Husmee


  • Editor-In-Chief
    Michael Klein

    Executive Editor
    Alberto Arlandi

    Davide Dutto
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